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This Hojicha powder for baking from Obubu is simply a powdered form of the well-known roasted Japanese tea, hojicha. It has a naturally sweet taste and a pleasantly earthy/woody aroma. How is hojicha powder used in Japan? Like matcha powder (which you may be more familiar with), you can use it in ice cream, pudding, to make baked goods such as cookies, cakes, donuts, etc... yes, there is always room for creativity! Although it may not be common overseas, in Japan, you will see some cafes serve it as hojicha latte drinks. If you would like inspiration, please refer to the hojicha roll cake recipe. Please enjoy in many ways! Product info Harvest: September Region: Wazuka, Kyoto Prefecture, Japan Tea Cultivar: Mixed Cultivation: Unshaded Processing: Steamed, Rolled, Dried, Roasted, Grounded Manufacturer info Name: Kyoto Obubu Tea Farms President / farmer: Akihiro Kita Location: Wazuka, Kyoto Prefecture Kyoto Obubu Tea Farms, is a Japanese tea brand owned and operated by tea farmers in the town of Wazuka, Kyoto. Started by Akihiro Kita and Yasuharu Matsumoto in 2004, the company began as an agricultural social venture. Akky and Matsu's aim was and still is, to teach tea lovers both in Japan and overseas about the value of tea farming, and to contribute to society through Japanese tea.