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Grown by the Kinezuka family in the hills of Fujieda, Shizuoka. NaturaliTea’s matcha is a great option for those looking for a balanced matcha at a reasonable price. Roasted in a tencha oven and ground by ball mill, but unshaded, this matcha has more antioxidants than most matcha (and is therefore more bitter for those who prefer a bitter brew). Product Info Ingredients: 100% Shizuoka-grown green tea Harvest: Spring harvest Cultiver: Yabukita (unshaded leaf) Grade: Culinary Grade K2 Cultivation Notes: Grown pesticide free. Fertilized with organic compost. Region: Fujieda, Shizuoka Vendor type: Family-operated farm cooperative. Established: 1976 Producer: Toshiaki Kinezuka, President, Hito to No, Shizen wo Tsunagu Kai (NaturaliTea) Location: 1416-3 Takizawa Fujieda-shi, Shizuoka 426-0134 Japan About the Producer NaturaliTea is a private cooperative of farmers managed by the Kinezuka family, whose own tea fields produce over 20% of the cooperative's teas. Based in the hills of Fujieda, Shizuoka, the cooperative was established nearly 40 years ago by Toshiaki Kinezuka. Farmers in the cooperative develop techniques together to grow tea, rice, and vegetables without the use of pesticides or synthetic fertilizers.