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The delicious blend of tencha leaves (tea leaf processed into flakes) by master blender, CEO Hiroshi Kobayashi, has created an exquisite matcha for tea ceremony practitioners. Izumi no Shiro, literally the "white of the wellspring", is a matcha with excellent, smooth umami flavor perfect for usucha. Flavor Profile Based on our own tasting, this product has the following profile. However, tastings are not conducted side by side, and different water, ambient temperature, etc. may affect the outcome. Please use this profile as a simple guide. Umami strength (5 = strongest): 4/5 Astringency (5 = least astringent): 3/5 Color (1 = yellow, 5 = brilliant green): 5/5 Texture (1 = very grainy, 5 = very smooth): 5/5 Product Info Name: Matcha Izumi no Shiro Net Weight: 40 gram / 1.4 oz (can) Ingredients: Green tea Grade: Ceremonial grade Harvest: May Region: Grown in Kyoto and surrounding regions. Refined in Kyotanabe, Kyoto. Vendor Info Name: Shogyokuen Type: Tea factory, family business CEO: Hiroshi Kobayashi Established: 1827 Employees: 12 Hiroshi Kobayashi is an award winning blender, and one of 13 tea professionals in Japan who hold the top rank of tea appraisal, level 10.