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Light taste with JAS organic certification The powerful fragrance and flavour of nature. A light aftertaste providing a pleasantly sharp bitterness. When you've been concentrating too hard and too long, it can wake you up and recharge you. Its vigour gives you the energy to go on. Simple rustic sweets such as dried fruits and nuts, or pastries such as tarts made using seeds. Bitter sweetness is one of the attractions of organic matcha. Pair it with soy milk to make matcha soy latte. You can add in a little honey, too. This tea is cultivated and processed under conditions that comply with the requirements for JAS organic certification, which is equivalent to the EU and USDA organic certification. Organically grown tea leaves are cultivated entirely through natural processes until harvested, so the size of the harvest and flavor of the tea vary from year to year. The difficulty of cultivating organic tea leaves of stable quality and quantity in challenging conditions makes them very rare. We think you will truly enjoy our Organic Matcha, which possesses the natural, strong flavor and fragrance that Ippodo demands.