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This Ceremonial Grade Matcha is the highest quality conventional Matcha with a fine texture. It is slightly grassy and not bitter even with no sweetener.APPLICATION | Great for Matcha shots, tea, and lattes. BACKGROUND | Other than the taste, aroma and the beautiful green hue, we chose this Matcha based on our appreciation of the ancient agricultural wisdom the farmers have for producing tea while preserving biodiversity in the region. Follow our IG for more stories about the unique farming practice - Chagusaba in Kakegawa, Shizuoka, Japan.ORIGIN | SHIZUOKA, JAPANSHELF LIFE / STORAGE - 1 year (We import this Ceremonial Matcha from Japan every month & each batch is ground as we order to ensure freshness). Matcha is best stored within the resealable airtight pouch that comes with it, or any solid colour airtight container in a cool, dry condition. Ceremonial Matcha is best kept refrigerated when not in use.SERVING SIZE | 30g makes about 10 x 12oz hot latte or 8 x 16oz iced latte; 100g makes about 33 x 12oz hot latte or 25 x 16oz iced latte