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Etenraku is a high-ceremonial grade matcha powder sourced directly from Uji, Kyoto — the most renowned region for authentic Japanese matcha. Etenraku is known for its exceptional natural sweetness, silky texture, and almost no astringency. The taste is rich, dense, and deeply umami, with a smooth, rounded profile and a refined, lingering finish. It pairs beautifully with milk, creating a creamy and dessert-like experience. A favourite at Matcha Forest for its depth, smoothness, and versatility. Product Details Grade: High-Ceremonial (for usucha, koicha & matcha latte)Origin: Uji, Kyoto, Japan Sweetness: 5/5Astringency: 1/5Color: 5/5 Taste Profile Powder aroma → creamy caramel, ripe fruitsWith water → dense texture, high sweetness, young walnut, pronounced umamiWith milk → creamy, smooth, dessert-like Smooth, naturally sweet, and with almost no bitterness. Authentic Japanese Matcha – Direct from Uji We work directly with a tea plantation in Uji, Kyoto and import matcha by air to the UAE to ensure maximum freshness. ✔ Authentic Japanese origin✔ Fresh monthly imports✔ Stored under temperature control Available with delivery across Dubai, UAE, and GCC countries.