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The distinctive bittersweet flavour of matcha Refreshingly sharp. Its astringency and characteristic bittersweet matcha flavour clear your head and make you feel refreshed. Feel free to enjoy it in a variety of ways, such as preparing it as usucha (thin matcha) or matcha latte, or pouring it over ice cream. It helps to balance the sweetness of confections, so something rich like a baked cheesecake. Make iced matcha latte by preparing it on the thick side with chilled water, and then adding cold milk.