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Resplendent fragrance, and refreshing aftertaste Bringing out the best of carefully selected tea leaves, Kuon matcha achieves a beautiful balance, with outstanding vivid green colour and rich flavour, aftertaste, and fragrance. The following are some comments by our Ippodo blenders and tasting team. “Kuon feels clean and refreshing, in both the umami at the start and in the aftertaste. Comparing it side-by-side with Kanza, its crisp aftertaste reminds me of the feeling I get when drinking white wine. I enjoy drinking Kuon in the morning while I’m still waking up. Taking a sip of its refreshing, crisp taste is like pressing a start button for my body and my spirits. I would also suggest pairing it with something a little sweet, for a palate-cleansing experience.”PRESIDENT WATANABE, 7th generation “Kuon has a strong fragrance and a deep flavour, and a while after the first impression, I begin to very slightly sense a touch of crisp astringency.”CHAIRMAN WATANABE, 6th generation It’s great for waking up in the morning, before a meeting or presentation, or when making a new start in life. Its rich fragrance invigorates you on important occasions and when making a new start, and its crisp, refreshing taste helps you get going, both mentally and physically. We recommend preparing Kuon straight, as pure matcha, and savouring the wonderful fragrance that rises into the air and its crisp, refreshing taste. Have it with something slightly sweet like dark chocolate or marron glacé to savour matcha’s mild taste. We whisk it using water that has been cooled slightly to draw out mellow sweetness and umami. It makes a good drink to enjoy when relaxing for a quiet time while reading alone.