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This superior hojicha from the NaturaliTea cooperative in Fujieda, Shizuoka was made by carefully roasting ichibancha (first harvest) leaves in May at a high temperature. Compared to hojicha that is made from summer or autumn leaves, this hojicha can be characterised as mild, with a rich and elegant flavor. The aroma when you open the bag is a delicious chocolate. Please indulge in the mellow aftertaste filled with rich toasty sweetness. To bring out the roasty aroma, please steep at a higher temperature. Product Info Name: Superior Hojicha Japanese name: 上ほうじ茶 Ingredients: Green tea Harvest: May Region: Fujieda, Shizuoka Notes: Grown pesticide free. Fertilized with organic compost. Vendor: NaturaliTea Vendor type: Cooperative managed by the Kinezuka family. Tea products are grown by the Kinezuka family and several other farms. Location: 1416-3 Takizawa Fujieda-shi, Shizuoka 426-0134 Japan About the Vendor NaturaliTea is a private cooperative of farmers managed by the Kinezuka family, whose own tea fields produce over 20% of the cooperative's teas. Based in the hills of Fujieda, Shizuoka, the cooperative was established nearly 40 years ago by Toshiaki Kinezuka. Farmers in the cooperative develop techniques together to grow tea, rice, and vegetables without the use of pesticides or synthetic fertilizers.