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ain't it grand? Delicately smooth and velvety, with a bright green colour and refreshing taste, Ceremonial Grand Cru Matcha is one of the highest grade (and most delicious) matchas on earth. To make it, every vein is lovingly removed from green tea leaves, which are then ground into a superfine matcha powder that whisks into an impossibly creamy brew. The ultimate energy boost, detoxifier and treat-yourself tea. What Makes It Great: Our Ceremonial Grand Cru matcha is now Certified Organic! The fine grind makes this matcha green tea super creamy & smooth. Matcha is a labour of love—it's made by removing the stems and spines of the tea leaves and then grinding the leaf into a fine powder. Because you're ingesting the entire leaf, you get 100% of the benefits, plus an energy boost.