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Grown by the Kinezuka family in the hills of Fujieda, Shizuoka, NaturaliTea’s hojicha powder is a great option for baking hojicha flavored cakes, cookies, creating hojicha lattes, etc. This hojicha has warm toastiness with a hint of astringency. The aftertaste is toasty and dry. Preparation To create delicious hojicha lattes and tea powder based links, check out our dedicated powdered tea preparation guide from this link. Product Info Ingredients: 100% Shizuoka-grown green tea Cultivation Notes: Grown without use of pesticides / chemicals. Fertilized with organic compost. Region: Fujieda, Shizuoka Vendor type: Family-operated farm. Established: 1976 Producer: Toshiaki Kinezuka, President, Hito to No, Shizen wo Tsunagu Kai (NaturaliTea) Location: Takizawa Fujieda-shi, Shizuoka, Japan About the Producer NaturaliTea is a private cooperative of farmers managed by the Kinezuka family, whose own tea fields produce over 20% of the cooperative's teas. Based in the hills of Fujieda, Shizuoka, the cooperative was established nearly 40 years ago by Toshiaki Kinezuka. Farmers in the cooperative develop techniques together to grow tea, rice, and vegetables without the use of pesticides or synthetic fertilizers.