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This level of matcha is meant for uses such as lattes served in cafes, small scale baking, premium chocolates, etc. where color is important and flavor needs to stand out against other ingredients. The matcha flavor is bitter which helps it stand out against other flavors vs high grade ceremonial matcha which generally becomes overwhelmed unless a large amount is used. The Standard Barista Grade was previously labeled “Premium Culinary Grade”. Naturally Grown Label The "Naturally Grown" series are products chosen by Yunomi Tea Merchant Ian that have been verified to be grown without use of pesticides / synthetic fertilizers. Products may also be certified organic according to the Japanese JAS standard upon request for wholesale clients in Japan, and wholesale clients in other countries who have the proper qualifications to import and resell the product as organic. Premium Barista Grade Standard Barista Grade K1 - Culinary Grade K2 - Culinary Grade K3 - Culinary Grade Note: packaging may change from time to time. Learn more about how Yunomi grades matcha Flavor Profile Based on our own tasting, this product has the following profile. However, tastings are not conducted side by side, and different water, ambient temperature, etc. may affect the outcome. There will also be some variation from product to product. Please use this profile as a simple guide. Umami strength (5 = strongest): 2/5 Astringency (5 = least astringent): 2/5 Color (1 = yellow, 5 = brilliant green): 3/5 Texture (1 = very grainy, 5 = very smooth): 3/5 Characteristics Color: Dull but green. Texture: Slightly Grainy Aroma: Weak Flavor: Strong. More bitterness than umami flavor. Product Info Ingredients: Green tea Region: We source from Kagoshima, Kyoto, Nishio, Mie, and Shizuoka, Japan. Harvest: Spring Notes: All tea leaves are used were grown without pesticides but were not necessarily certified as organic Recipe Recipe for Matcha An Butter (抹茶あんバター)