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The Gold Standard If you think chamomile is just boring "sleepy tea," you haven't tasted the real thing. Our organic blend is made exclusively from whole Egyptian chamomile blossoms. Unlike the crushed dust found in grocery store bags, these whole flowers retain their potent essential oils, delivering a cup that is rich, golden, and naturally sweet. Why It Works Chamomile has been the world's go-to relaxant for centuries for a reason. It contains apigenin, a bio-active compound that binds to receptors in the brain to decrease anxiety and initiate sleep. We source the highest grade flowers to ensure you get the maximum benefit in every cup. The Sleep Ritual Cover your cup. This is the secret to a perfect brew. When steeping chamomile, cover your mug with a saucer. This traps the steam and prevents the precious essential oils from evaporating. Uncover after 5 minutes and inhale the calming aroma of apples and honey before your first sip.