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Your everyday latte matcha — from one of Japan’s historic matcha regions. Nishio, in Aichi Prefecture, is one of Japan’s most established matcha-producing regions — with a long tradition of growing tea specifically for matcha. This is a matcha made for lattes, and it does the job beautifully. It has a pleasant bitterness — not the harsh, sharp kind you find in cheap matcha, but something rounder, smoother, with a genuine matcha richness that holds its own against milk. That bitterness is exactly what makes a latte work — it cuts through, stays present, and gives the drink body and character. We shared this with our regular customers, close friends, and barista friends before listing it. The feedback was consistently positive — it makes a genuinely good latte at a price that lets you use it freely, every day. This is not a matcha for drinking as usucha — it’s too bitter for that. But as a daily latte matcha, it’s hard to beat. Economical, reliable, and honestly satisfying. Latte: ★★★★☆ Great Usucha: ★★☆☆☆ For a matcha that works equally well as usucha and latte, see our Matcha Okumidori . For our most refined, flowery matcha, try Matcha Sonogi .